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Decoded: Instinct Intelligence™

  • Writer: YA Graphix
    YA Graphix
  • Apr 4
  • 2 min read

Understanding the subconscious drivers behind consumer decisions is crucial for brands aiming to connect authentically with their audience. Instinct Intelligence™ (II) offers a groundbreaking approach to tapping into primal influences.


What is Instinct Intelligence™?


Instinct Intelligence™ is a neuroscience-based system that detects the fundamental emotions guiding consumer behavior. It identifies core emotional triggers that influence purchasing decisions, providing tools to craft emotionally intelligent marketing strategies that significantly boost return on investment (ROI).


Unlike traditional artificial intelligence (AI) methods, II ensures a 100% success rate in Segmentation, Targeting, and Positioning (STP), enabling neuromarketing strategies that resonate deeply with consumers.


The Science Behind Instinct Intelligence™


At its core, Instinct Intelligence™ operates through an octagonal framework divided into eight categories of consumer perception. Each category is further segmented into ten levels, ranging from 10 to 100 points, culminating in 800 total points. This structure allows for a nuanced assessment of consumer perceptions.


Instinct Intelligence by Yara Abaza, Founder and CEO of YA Graphix
II Structure

The Process:


  1. Data Collection: Six participants matching the brand's buyer persona criteria are evaluated based on their verbal responses and Galvanic Skin Response (GSR) to the brand and its direct competitors.


  1. Analysis: Responses are averaged to determine the brand's score. Achieving 600/800 points guarantees a 100% success rate in STP.


  1. Optimization: Marketing strategies are refined to surpass the 600-point threshold, ensuring deep consumer resonance.


Implementing Instinct Intelligence™


YA Graphix integrates Instinct Intelligence™ into various aspects of marketing to ensure strategies align with consumer instincts:


  • Branding and Design: Aligning design elements with consumer perceptions to foster authentic connections

  • Targeted Marketing Campaigns: Crafting campaigns that resonate deeply with specific consumer segments.

  • Consumer Testing and Feedback: Utilizing neuroscience tools to refine marketing materials for maximum impact.

  • Product Development: Designing products that meet the instinctual needs and desires of the target market.


Special Offer


Instinct Intelligence™ offers a sophisticated lens through which brands can understand and engage with their audience neurologically. By embracing this neuroscience-driven approach, businesses can craft marketing strategies that truly resonate, fostering genuine connections and driving measurable results. Secure 50% off Instinct Intelligence™ for your brand - this special offer ends April 11, 2025.

 
 
 

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