YA Graphix
Uncovering The Unseen: Psychological Segmentation
Consumer behavior is at the heart of successful businesses. A particularly intriguing area within this field is psychological segmentation.
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YA Graphix
Oct 192 min read
Kinesics: Beyond Words
Kinesics, or the study of body language, provides insights into the non-verbal signals influencing consumer behavior and decision-making.
YA Graphix
Aug 61 min read
Your Mirror Neurons Fire When...
Mirror neurons fire when we perform an action and when we see someone else performing the same action.
YA Graphix
Jul 311 min read
Why Do We Seek The Information That We Do?
How do we decide what to consume and ignore? This question lies at the heart of selective exposure theory.
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