Understanding the subconscious drivers behind consumer decisions is crucial for brands aiming to connect authentically with their audience.

Decisions across industries rely heavily on insights extracted from data. However, not all data is created equal.

Marketing, sales, customer service, and product development often operate in isolated silos, each using its analytics tools.

Measuring ROI (Return on Investment) and attribution has become one of the most complex challenges for marketers.

Welcome to the world of digitalism –– Information is constantly bombarding us, and skepticism is at an all-time high.

As consumer preferences evolve, brands face a growing challenge: understanding how to connect with increasingly diverse audiences.

From the delicate chime of a Rolex advertisement to the cold start of a Koenigsegg engine, sound plays a significant role.

Artificial Intelligence (AI) has taken over many industries, and marketing is no exception.

Consumer behavior is at the heart of successful businesses. A particularly intriguing area within this field is psychological segmentation.

Kinesics, or the study of body language, provides insights into the non-verbal signals influencing consumer behavior and decision-making.

Mirror neurons fire when we perform an action and when we see someone else performing the same action.

How do we decide what to consume and ignore? This question lies at the heart of selective exposure theory.

The fascinating phenomenon known as the mere exposure effect influences our preferences and perceptions more than we realize.